20172016201520142013
Net advertising spending (MM)$6,300.0$5,000.0$3,800.0$3,300.0$2,400.0
Net advertising spending growth26.0%31.6%15.2%37.5%20.0%
Net advertising spending % of total revenues3.5%3.7%3.6%3.7%3.2%

Notes:Primarily consists of targeted online advertising, television advertising and public relations expenditures