20162015201420132012
Net advertising spending (MM)$5,000.0$3,800.0$3,300.0$2,400.0$2,000.0
Net advertising spending growth31.6%15.2%37.5%20.0%42.9%
Net advertising spending % of total revenues3.7%3.6%3.7%3.2%3.3%

Notes:Primarily consists of targeted online advertising, television advertising and public relations expenditures