Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers7,395,0327,382,6207,357,6007,330,5447,315,409
Facebook likes35,413,82135,303,39735,227,12134,996,38834,843,799
YouTube subscribers242,072236,237232,655225,732223,225
YouTube video views661,559,637652,134,658633,877,893582,498,034546,095,131
Pinterest followers428,264426,479422,433420,023417,672
Instagram followers2,051,0002,000,2341,933,9481,867,1911,821,734
Google+ followers6,303,4116,303,1986,304,1786,306,6866,307,028
LinkedIn followers2,839,3162,609,0252,466,1342,401,8862,331,066
Website visits2,645,683,0032,422,948,0672,715,455,2922,451,293,4802,506,453,989

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Amazon.com, 6pm.com, AfterSchool.com, AmazonSupply, BeautyBar.com, Bookworm.com, Casa.com, Diapers.com, East Dane, Fabric, Look.com, MYHABIT, Shopbop, Soap.com, Vine.com, Wag.com, Woot!, Yoyo.com and Zappos