Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers7,305,9717,292,4217,314,0067,302,2507,286,478
Facebook likes34,725,98034,626,65534,566,16534,540,74934,507,940
YouTube subscribers215,102207,000204,266200,554181,183
YouTube video views502,614,947462,581,836438,896,283444,557,111375,173,265
Pinterest followers415,191411,452407,031403,162399,308
Instagram followers1,771,2641,719,6061,668,0671,611,8491,569,952
Google+ followers6,302,4256,302,7366,299,2197,018,0387,010,608
LinkedIn followers2,261,2552,204,1582,149,0042,091,2432,034,396
Website visits2,256,244,1292,364,647,9732,111,096,8402,523,974,1682,955,321,206

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Amazon.com, 6pm.com, AfterSchool.com, AmazonSupply, BeautyBar.com, Bookworm.com, Casa.com, Diapers.com, East Dane, Fabric, Look.com, MYHABIT, Shopbop, Soap.com, Vine.com, Wag.com, Woot!, Yoyo.com and Zappos