Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017
Twitter followers7,500,7187,490,4527,437,2147,425,1907,395,050
Facebook likes36,358,89636,325,06636,054,99335,878,77735,413,821
YouTube subscribers311,553306,950259,408252,023242,121
YouTube video views779,719,330774,663,271710,262,606680,382,763661,558,738
Pinterest followers452,958443,627434,198432,743428,264
Instagram followers2,558,2422,528,5952,293,8032,225,2592,051,314
Google+ followers6,278,0766,280,4676,298,2316,301,3056,303,411
LinkedIn followers5,138,1324,947,0983,944,5683,530,3762,839,316
Website visits2,403,148,3872,414,685,6682,499,302,1492,840,975,0392,645,683,003

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Amazon.com, 6pm.com, AfterSchool.com, AmazonSupply, BeautyBar.com, Bookworm.com, Casa.com, Diapers.com, East Dane, Fabric, Look.com, MYHABIT, Shopbop, Soap.com, Vine.com, Wag.com, Woot!, Yoyo.com and Zappos