Advertising includes a variety of strategies including national television, direct mail, email, digital marketing, local radio and out-of-home communications, but primarily consists of television and newspaper advertising.

20172016201520142013
Gross advertising spending (MM)$82.3$81.8$84.7$84.9$83.3
Gross advertising spending growth0.6%-3.4%-0.2%1.9%-0.7%
Vendor allowances (MM)$0.0$0.0$0.0$0.0$0.0
Vendor allowances growthN/AN/AN/AN/AN/A
Net advertising spending (MM)$82.3$81.8$84.7$84.9$83.3
Net advertising spending growth0.6%-3.4%-0.2%1.9%-0.2%
Net advertising spending % of total revenues1.3%1.5%1.7%1.8%1.9%