Advertising includes a variety of strategies including national television, direct mail, email, digital marketing, local radio and out-of-home communications, but primarily consists of television and newspaper advertising.

20162015201420132012
Gross advertising spending (MM)$81.8$84.7$84.9$83.3$83.9
Gross advertising spending growth-3.4%-0.2%1.9%-0.7%7.3%
Vendor allowances (MM)$0.0$0.0$0.0$0.0$0.4
Vendor allowances growthN/AN/AN/AN/A-33.3%
Net advertising spending (MM)$81.8$84.7$84.9$83.3$83.5
Net advertising spending growth-3.4%-0.2%1.9%-0.2%7.6%
Net advertising spending % of total revenues1.5%1.7%1.8%1.9%2.0%