Digital
| May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 11,047 | 10,952 | 10,841 | 10,740 | 10,569 |
| Facebook likes | 1,074,030 | 1,051,236 | 1,027,343 | 1,017,350 | 1,009,812 |
| YouTube subscribers | 3,558 | 3,548 | 3,425 | 3,341 | 3,345 |
| YouTube video views | 4,673,859 | 4,639,739 | 4,600,834 | 4,566,650 | 4,530,656 |
| Pinterest followers | 6,956 | 6,891 | 6,804 | 6,873 | 6,785 |
| Instagram followers | 86,511 | 81,708 | 76,359 | 71,533 | 68,129 |
| Google+ followers | 114 | 114 | 114 | 114 | 120 |
| LinkedIn followers | 29,365 | 28,879 | 28,404 | 27,935 | 27,533 |
| Website visits | 3,160,881 | 3,641,105 | 3,785,101 | 3,243,360 | 4,553,530 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb