Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 12,592 | 12,153 | 12,010 | 11,641 | 11,533 |
| Facebook likes | 1,278,884 | 1,229,942 | 1,208,070 | 1,161,089 | 1,140,910 |
| YouTube subscribers | 4,282 | 4,166 | 4,152 | 3,735 | 3,719 |
| YouTube video views | 5,306,770 | 5,204,118 | 5,175,097 | 5,093,357 | 5,058,393 |
| Pinterest followers | 7,601 | 7,403 | 7,355 | 7,251 | 7,173 |
| Instagram followers | 185,810 | 150,005 | 140,320 | 118,094 | 110,319 |
| Google+ followers | 113 | 111 | 111 | 111 | 112 |
| LinkedIn followers | 38,273 | 34,405 | 33,288 | 32,000 | 31,456 |
| Website visits | 1,880,659 | 3,749,330 | 6,116,924 | 5,053,150 | 4,118,656 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb