Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 12,513 | 12,694 | 12,592 | 12,153 | 12,010 |
| Facebook likes | 1,291,069 | 1,284,019 | 1,278,884 | 1,229,942 | 1,208,070 |
| YouTube subscribers | 4,330 | 4,304 | 4,282 | 4,166 | 4,152 |
| YouTube video views | 5,322,883 | 5,316,366 | 5,306,770 | 5,204,118 | 5,175,097 |
| Pinterest followers | 7,678 | 7,626 | 7,601 | 7,403 | 7,355 |
| Instagram followers | 201,191 | 191,184 | 185,810 | 150,005 | 140,320 |
| Google+ followers | 113 | 113 | 113 | 111 | 111 |
| LinkedIn followers | 40,014 | 39,060 | 38,273 | 34,405 | 33,288 |
| Website visits | 378,180 | 356,347 | 1,880,659 | 3,749,330 | 6,116,924 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb