Revenues & Sales - Transaction Data
| 2017 | 2016 | 2015 | 2014 | 2013 | |
|---|---|---|---|---|---|
| Unique visitors (MM) | 97 | 118 | 117 | 120 | 133 |
| Total orders (M) | 1,892 | 2,161 | 2,043 | 2,010 | 1,939 |
| Conversion rate | 2.0% | 1.8% | 1.8% | 1.7% | 1.5% |
| Avg order value | $101.00 | $104.00 | $109.00 | $111.00 | $111.90 |
Notes:Only includes figures for company ecommerce sites, and excludes figures for marketplaces and media properties