Revenues & Sales - Transaction Data
| 2016 | 2015 | 2014 | 2013 | 2012 | |
|---|---|---|---|---|---|
| Unique visitors (MM) | 118 | 117 | 120 | 133 | 169 |
| Total orders (M) | 2,161 | 2,043 | 2,010 | 1,939 | 2,427 |
| Conversion rate | 1.8% | 1.8% | 1.7% | 1.5% | 1.4% |
| Avg order value | $104.00 | $109.00 | $111.00 | $111.90 | $114.30 |
Notes:Only includes figures for company ecommerce sites, and excludes figures for marketplaces and media properties