20162015201420132012
Unique visitors (MM)118117120133169
Total orders (M)2,1612,0432,0101,9392,427
Conversion rate1.8%1.8%1.7%1.5%1.4%
Avg order value$104.00$109.00$111.00$111.90$114.30

Notes:Only includes figures for company ecommerce sites, and excludes figures for marketplaces and media properties