20172016201520142013
Unique visitors (MM)97118117120133
Total orders (M)1,8922,1612,0432,0101,939
Conversion rate2.0%1.8%1.8%1.7%1.5%
Avg order value$101.00$104.00$109.00$111.00$111.90

Notes:Only includes figures for company ecommerce sites, and excludes figures for marketplaces and media properties