Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 2,837 | 2,844 | 2,856 | 2,859 | 2,866 |
| Facebook likes | 95,301 | 95,394 | 95,620 | 95,725 | 95,827 |
| YouTube subscribers | 78 | 78 | 80 | 79 | 79 |
| YouTube video views | 14,421 | 14,243 | 13,935 | 13,785 | 13,630 |
| Pinterest followers | 714 | 716 | 716 | 717 | 721 |
| Instagram followers | 2,397 | 2,398 | 2,413 | 2,422 | 2,420 |
| LinkedIn followers | 2,695 | 2,698 | 2,701 | 2,700 | 2,695 |
| Website visits | N/A | N/A | 55,714 | 11,536 | 13,408 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb