Advertising
Advertising primarily includes promotional circulars, targeted circulars supporting new stores, television and radio advertising, in-store signage, and sponsorships of certain automobile racing activities.
| 2017 | 2016 | 2015 | 2014 | 2013 | |
|---|---|---|---|---|---|
| Gross advertising spending (MM) | $68.8 | $82.7 | $89.3 | $77.3 | $70.5 |
| Gross advertising spending growth | -16.8% | -7.4% | 15.5% | 9.6% | -17.4% |
| Vendor allowances (MM) | $33.8 | $35.9 | $36.7 | $35.0 | $31.9 |
| Vendor allowances growth | -5.8% | -2.2% | 4.9% | 9.7% | 35.2% |
| Net advertising spending (MM) | $35.0 | $46.8 | $52.6 | $42.3 | $38.6 |
| Net advertising spending growth | -25.2% | -11.0% | 24.3% | 9.6% | -37.4% |
| Net advertising spending % of total revenues | 0.1% | 0.2% | 0.3% | 0.2% | 0.2% |