Advertising primarily includes promotional circulars, targeted circulars supporting new stores, television and radio advertising, in-store signage, and sponsorships of certain automobile racing activities.

20162015201420132012
Gross advertising spending (MM)$82.7$89.3$77.3$70.5$85.3
Gross advertising spending growth-7.4%15.5%9.6%-17.4%19.8%
Vendor allowances (MM)$35.9$36.7$35.0$31.9$23.6
Vendor allowances growth-2.2%4.9%9.7%35.2%13.5%
Net advertising spending (MM)$46.8$52.6$42.3$38.6$61.7
Net advertising spending growth-11.0%24.3%9.6%-37.4%22.4%
Net advertising spending % of total revenues0.2%0.3%0.2%0.2%0.4%