Advertising
Advertising primarily includes promotional circulars, targeted circulars supporting new stores, television and radio advertising, in-store signage, and sponsorships of certain automobile racing activities.
| 2016 | 2015 | 2014 | 2013 | 2012 | |
|---|---|---|---|---|---|
| Gross advertising spending (MM) | $82.7 | $89.3 | $77.3 | $70.5 | $85.3 |
| Gross advertising spending growth | -7.4% | 15.5% | 9.6% | -17.4% | 19.8% |
| Vendor allowances (MM) | $35.9 | $36.7 | $35.0 | $31.9 | $23.6 |
| Vendor allowances growth | -2.2% | 4.9% | 9.7% | 35.2% | 13.5% |
| Net advertising spending (MM) | $46.8 | $52.6 | $42.3 | $38.6 | $61.7 |
| Net advertising spending growth | -11.0% | 24.3% | 9.6% | -37.4% | 22.4% |
| Net advertising spending % of total revenues | 0.2% | 0.3% | 0.2% | 0.2% | 0.4% |