Advertising primarily includes promotional circulars, targeted circulars supporting new stores, television and radio advertising, in-store signage, and sponsorships of certain automobile racing activities.

20172016201520142013
Gross advertising spending (MM)$68.8$82.7$89.3$77.3$70.5
Gross advertising spending growth-16.8%-7.4%15.5%9.6%-17.4%
Vendor allowances (MM)$33.8$35.9$36.7$35.0$31.9
Vendor allowances growth-5.8%-2.2%4.9%9.7%35.2%
Net advertising spending (MM)$35.0$46.8$52.6$42.3$38.6
Net advertising spending growth-25.2%-11.0%24.3%9.6%-37.4%
Net advertising spending % of total revenues0.1%0.2%0.3%0.2%0.2%