20162015201420132012
Gross advertising spending (MM)$93.0$95.9$97.1$99.4$91.8
Gross advertising spending growth-3.0%-1.2%-2.3%8.3%12.5%
Vendor allowances (MM)$4.3$4.9$5.0$5.2$17.1
Vendor allowances growth-12.2%-2.0%-3.8%-69.6%1.2%
Net advertising spending (MM)$88.7$91.0$92.1$94.2$74.7
Net advertising spending growth-2.5%-1.2%-2.2%26.1%15.5%
Net advertising spending % of total revenues6.1%5.7%5.6%5.8%4.5%

Notes:Advertising includes broadcast media, online digital media, mobile media, local newspaper inserts and direct mail