20172016201520142013
Gross advertising spending (MM)$86.7$93.0$95.9$97.1$99.4
Gross advertising spending growth-6.8%-3.0%-1.2%-2.3%8.3%
Vendor allowances (MM)$3.1$4.3$4.9$5.0$5.2
Vendor allowances growth-27.9%-12.2%-2.0%-3.8%-69.6%
Net advertising spending (MM)$83.6$88.7$91.0$92.1$94.2
Net advertising spending growth-5.7%-2.5%-1.2%-2.2%26.1%
Net advertising spending % of total revenues5.3%6.1%5.7%5.6%5.8%

Notes:Advertising includes broadcast media, online digital media, mobile media, local newspaper inserts and direct mail