Advertising primarily consists of visual campaigns using print (newspaper and magazine), outdoor, in-store and online communication vehicles

20142013201220112010
Net advertising spending (MM)$15.2$19.8$22.1$15.2$17.5
Net advertising spending growth-23.4%-10.4%45.5%-13.4%66.3%
Net advertising spending % of total revenues2.5%3.1%3.6%2.8%3.3%