20172016201520142013
FTE subscribers (M)87,00087,00088,10587,48186,120
Units shipped (M)10,39710,2639,8539,0557,152
Avg selling price$56.00$57.00$64.00$67.00$81.00
Return rate19.0%19.4%19.8%21.5%22.3%
Total customers (M)1,2951,4291,4361,4461,357
Customer retention rateN/AN/AN/A63.0%51.0%

Notes:FTE subscribers = homes that receive television home shopping network 24 hours per day; Total customers = those who have purchased over past 12 months