20162015201420132012
FTE subscribers (M)87,00088,10587,48186,12082,761
Units shipped (M)10,2639,8539,0557,1525,620
Avg selling price$57.00$64.00$67.00$81.00$96.00
Return rate19.4%19.8%21.5%22.3%22.1%
Total customers (M)1,4291,4361,4461,3571,148
Customer retention rateN/AN/A63.0%51.0%52.0%

Notes:FTE subscribers = homes that receive television home shopping network 24 hours per day; Total customers = those who have purchased over past 12 months