20172016201520142013
Television48.1%50.5%53.1%55.4%54.8%
Ecommerce51.9%49.5%46.9%44.6%45.2%

Notes:Ecommerce includes online and mobile sales; mobile accounted for 33.5%, 25.2% and 16.9% of ecommerce sales in 2014, 2013 and 2012