Q2 2018Q1 2018Q4 2017Q3 2017Q2 2017
Television47.4%46.6%45.6%48.5%51.9%
Ecommerce52.6%53.4%54.4%51.5%48.1%

Notes:Ecommerce includes online and mobile sales; mobile accounted for 33.5%, 25.2% and 16.9% of ecommerce sales in 2014, 2013 and 2012