Advertising primarily relies on national television broadcasting campaigns, which make up 60% of gross domestic ad spending, while newspaper inserts made up 11% of the ad budget, which was down from 60% in 2009.

20152014201320122011
Net advertising spending (MM)$62.5$64.8$68.1$64.5$65.9
Net advertising spending growth-3.6%-4.9%5.6%-2.1%23.8%
Net advertising spending % of total revenues2.7%2.9%3.3%3.4%3.5%