Advertising primarily relies on national television broadcasting campaigns, which make up 60% of gross domestic ad spending, while newspaper inserts made up 11% of the ad budget, which was down from 60% in 2009.

20172016201520142013
Net advertising spending (MM)$61.2$63.5$62.5$64.8$68.1
Net advertising spending growth-3.7%1.7%-3.6%-4.9%5.6%
Net advertising spending % of total revenues2.6%2.8%2.7%2.9%3.3%