Advertising primarily relies on national television broadcasting campaigns, which make up 60% of gross domestic ad spending, while newspaper inserts made up 11% of the ad budget, which was down from 60% in 2009.

20162015201420132012
Net advertising spending (MM)$63.5$62.5$64.8$68.1$64.5
Net advertising spending growth1.7%-3.6%-4.9%5.6%-2.1%
Net advertising spending % of total revenues2.8%2.7%2.9%3.3%3.4%