The company uses a variety of marketing vehicles including media such as television, radio, newspaper circulars and internet advertising, including mobile applications and social media, as well as catalogs, e-mail marketing and loyalty programs.

20162015201420132012
Net advertising spending (MM)$376.0$384.0$382.0$384.2$410.9
Net advertising spending growth-2.1%0.5%-0.6%-6.5%-8.4%
Net advertising spending % of total revenues2.2%2.1%2.0%2.0%2.1%