May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers327,038328,513329,130329,622330,105
Facebook likes1,676,9231,661,8481,648,4331,634,5171,629,265
YouTube subscribers14,43414,10514,03513,85413,719
YouTube video views14,464,15114,287,18614,200,41915,788,35816,105,347
Pinterest followers16,59616,52116,48816,38716,371
Instagram followers55,44950,73448,99846,56145,047
Google+ followers18,48818,64918,65818,67618,683
LinkedIn followers114,343109,764108,559106,572105,436
Website visits18,947,73922,565,52122,717,20325,314,62224,913,776

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Staples and Quill