May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers788,887795,597797,663798,671799,780
Facebook likes13,432,92813,372,47413,358,57213,249,31013,244,282
YouTube subscribers34,30731,16930,90516,46416,444
YouTube video views30,696,66329,145,66128,787,13411,792,01111,772,792
Pinterest followers203,013195,030194,106191,141190,176
Instagram followers3,572,5013,443,0413,414,9713,355,0643,337,237
Google+ followers10,54310,60610,60710,61010,612
LinkedIn followers96,62792,58991,72990,02689,207
Website visits9,794,63210,841,99614,745,04110,493,13012,195,295

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for American Eagle and aerie