May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers804,500805,937807,277808,636810,345
Facebook likes13,307,09613,244,16713,220,46213,203,72213,199,481
YouTube subscribers15,86715,66615,54715,34515,147
YouTube video views10,248,72010,061,6029,892,9518,725,6078,367,815
Pinterest followers185,189183,826181,914179,742177,034
Instagram followers3,225,6133,191,8263,150,6063,104,4513,066,441
Google+ followers10,61910,51410,52810,42611,806
LinkedIn followers86,66286,11885,49484,75584,017
Website visits11,436,21611,973,41811,967,43311,149,48913,241,530

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for American Eagle and aerie