Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers761,549786,338788,887795,597797,663
Facebook likes13,439,15313,433,77313,432,92813,372,47413,358,572
YouTube subscribers34,54234,41334,30731,16930,905
YouTube video views30,797,78030,741,51330,696,66329,145,66128,787,134
Pinterest followers209,800205,329203,013195,030194,106
Instagram followers3,686,9643,618,6073,572,5013,443,0413,414,971
Google+ followers10,53810,54010,54310,60610,607
LinkedIn followers98,39797,35296,62792,58991,729
Website visits10,906,2179,541,9849,794,63210,841,99614,745,041

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for American Eagle and aerie