The marketing program primarily consists of e-commerce marketing, and direct marketing through email and direct mail, as well as visual merchandising, which consists of window displays, front table layouts and various in-store promotions

20132012201120102009
Net advertising spending (MM)$5.9$8.6$6.6$8.2$6.9
Net advertising spending growth-31.4%30.3%-19.5%18.8%-35.5%
Net advertising spending % of total revenues2.7%3.8%2.9%4.0%3.1%