Advertising primarily consists of local and regional newspapers, direct mail and printed circulars, and extensive advertisements on radio and television.

20132012201120102009
Gross advertising spending (MM)$18.1$19.6$19.6$22.0$24.8
Gross advertising spending growth-7.7%0.0%-10.9%-11.3%-11.7%
Vendor allowances (MM)$0.3$0.7$1.3$1.6$2.6
Vendor allowances growth-57.1%-46.2%-18.8%-38.5%-40.9%
Net advertising spending (MM)$17.8$18.9$18.3$20.4$22.2
Net advertising spending growth-5.8%3.3%-10.3%-8.1%-6.3%
Net advertising spending % of total revenues0.5%0.5%0.5%0.6%0.6%