20142013201220112010
Net advertising spending (MM)$71.4$65.8$66.3$54.9$57.5
Net advertising spending growth8.5%-0.8%20.8%-4.5%9.3%
Net advertising spending % of total revenues3.4%3.2%3.2%2.7%2.9%

Notes:Advertising includes television, radio, digital media, direct marketing, grass roots and print campaigns, as well as in-store signage