Advertising includes direct mail of catalogs, postcards and mini-mailers; outdoor and print advertisements in national magazine such as Seventeen, InStyle, Better Homes and Gardens, and Real Simple; public relations and product placement in feature-length films and prime-time television; and social media and online marketing.

20172016201520142013
Net advertising spending (MM)$32.2$33.4$28.9$29.7$34.9
Net advertising spending growth-3.5%15.4%-2.6%-14.7%27.1%
Net advertising spending % of total revenues6.6%6.6%5.7%5.6%6.5%