Advertising includes direct mail of catalogs, postcards and mini-mailers; outdoor and print advertisements in national magazine such as Seventeen, InStyle, Better Homes and Gardens, and Real Simple; public relations and product placement in feature-length films and prime-time television; and social media and online marketing.

20182017201620152014
Net advertising spending (MM)$27.0$32.2$33.4$28.9$29.7
Net advertising spending growth-16.4%-3.5%15.4%-2.6%-14.7%
Net advertising spending % of total revenues5.9%6.6%6.6%5.7%5.6%