The company utilizes a combination of full-color circulars (both inserted in newspapers and mailed directly to homes), direct mail, newspaper run of press (ROP) advertising and email, as well as television and radio, and digital media including online and social media.

20162015201420132012
Net advertising spending (MM)$59.6$57.5$56.3$54.0$52.4
Net advertising spending growth3.7%2.1%4.3%3.1%-7.4%
Net advertising spending % of total revenues4.4%4.2%4.3%4.3%4.3%