20162015201420132012
Net advertising spending (MM)$45.1$45.8$45.1$43.0$41.9
Net advertising spending growth-1.4%1.6%4.7%2.7%0.7%
Net advertising spending % of total revenues5.5%5.7%5.9%5.8%6.3%

Notes:Advertising includes television, radio, newspaper and other media advertising