Advertising includes magazines, direct mail marketing, such as catalogs and postcards, and in-store presentation.

20142013201220112010
Net advertising spending (MM)$92.6$110.2$96.2$88.4$79.3
Net advertising spending growth-16.0%14.6%8.8%11.5%30.4%
Net advertising spending % of total revenues3.7%4.4%4.0%4.0%4.0%