Advertising includes celebrity endorsements with well-known personalities such as Bob Vila and Ty Pennington; product placement with shows such as HGTV’s "Dream Home Sweepstakes" and "This Old House;" targeted television advertising across both cable and national networks; sports marketing including sponsorships with Major League Baseball and National Basketball Association teams; internet advertising including banner ads, search and affiliate marketing; and local and national radio, and direct mail and catalogs.

20162015201420132012
Net advertising spending (MM)$80.1$77.5$82.6$75.5$58.5
Net advertising spending growth3.4%-6.2%9.4%29.0%11.9%
Net advertising spending % of total revenues8.3%7.9%7.9%7.5%7.2%