Advertising includes celebrity endorsements with well-known personalities such as Bob Vila and Ty Pennington; product placement with shows such as HGTV’s "Dream Home Sweepstakes" and "This Old House;" targeted television advertising across both cable and national networks; sports marketing including sponsorships with Major League Baseball and National Basketball Association teams; internet advertising including banner ads, search and affiliate marketing; and local and national radio, and direct mail and catalogs.

20172016201520142013
Net advertising spending (MM)$76.6$80.1$77.5$82.6$75.5
Net advertising spending growth-4.4%3.4%-6.2%9.4%29.0%
Net advertising spending % of total revenues7.4%8.3%7.9%7.9%7.5%