Advertising primarily consists of catalogs, as well as promotional, targeted e-mail programs, refer-a-friend programs, online search engines, comparison shopping engine and banner advertising, and print ads in local newspapers and trade magazines, sponsoring equestrian events and issuing press releases for major new product offerings.

20142013201220112010
Net advertising spending (MM)$10.6$9.0$8.9$8.2$7.4
Net advertising spending growth18.6%0.9%8.3%10.3%-9.1%
Net advertising spending % of total revenues10.4%9.5%10.3%10.1%9.5%