Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 9,321 | 9,522 | 9,492 | 9,325 | 9,247 |
| Facebook likes | 173,346 | 173,380 | 173,443 | 173,738 | 173,473 |
| YouTube subscribers | 43 | 43 | 43 | 44 | 44 |
| YouTube video views | 2,614 | 2,608 | 2,606 | 2,582 | 2,576 |
| Pinterest followers | 5,518 | 5,458 | 5,401 | 5,287 | 5,261 |
| Instagram followers | 74,706 | 74,417 | 74,181 | 69,477 | 68,916 |
| Google+ followers | 917 | 916 | 914 | 921 | 922 |
| LinkedIn followers | 4,652 | 4,610 | 4,588 | 4,345 | 4,289 |
| Website visits | 388,360 | 301,157 | 326,687 | 358,906 | 399,532 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers