Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers9,3219,5229,4929,3259,247
Facebook likes173,346173,380173,443173,738173,473
YouTube subscribers4343434444
YouTube video views2,6142,6082,6062,5822,576
Pinterest followers5,5185,4585,4015,2875,261
Instagram followers74,70674,41774,18169,47768,916
Google+ followers917916914921922
LinkedIn followers4,6524,6104,5884,3454,289
Website visits388,360301,157326,687358,906399,532

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers