Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 9,492 | 9,325 | 9,247 | 9,135 | 9,047 |
| Facebook likes | 173,443 | 173,738 | 173,473 | 173,043 | 171,988 |
| YouTube subscribers | 43 | 44 | 44 | 44 | 44 |
| YouTube video views | 2,606 | 2,582 | 2,576 | 2,571 | 2,570 |
| Pinterest followers | 5,401 | 5,287 | 5,261 | 5,219 | 5,201 |
| Instagram followers | 74,181 | 69,477 | 68,916 | 66,404 | 64,664 |
| Google+ followers | 914 | 921 | 922 | 926 | 926 |
| LinkedIn followers | 4,588 | 4,345 | 4,289 | 4,044 | 3,913 |
| Website visits | 326,687 | 358,906 | 399,532 | 423,117 | 491,928 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers