Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 9,135 | 9,047 | 8,891 | 8,806 | 8,751 |
| Facebook likes | 173,043 | 171,988 | 168,386 | 167,803 | 167,009 |
| YouTube subscribers | 44 | 44 | 46 | 46 | 47 |
| YouTube video views | 2,571 | 2,570 | 2,560 | 2,555 | 2,555 |
| Pinterest followers | 5,219 | 5,201 | 5,129 | 5,088 | 5,071 |
| Instagram followers | 66,404 | 64,664 | 61,211 | 59,226 | 57,304 |
| Google+ followers | 926 | 926 | 925 | 922 | 922 |
| LinkedIn followers | 4,044 | 3,913 | 3,659 | 3,612 | 3,557 |
| Website visits | 423,117 | 491,928 | 580,490 | 443,563 | 457,809 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers