Digital
| Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 8,891 | 8,806 | 8,751 | 8,721 | 8,649 |
| Facebook likes | 168,386 | 167,803 | 167,009 | 166,460 | 163,903 |
| YouTube subscribers | 46 | 46 | 47 | 47 | 47 |
| YouTube video views | 2,560 | 2,555 | 2,555 | 2,553 | 2,548 |
| Pinterest followers | 5,129 | 5,088 | 5,071 | 5,045 | 5,011 |
| Instagram followers | 61,211 | 59,226 | 57,304 | 55,460 | 53,522 |
| Google+ followers | 925 | 922 | 922 | 918 | 917 |
| LinkedIn followers | 3,659 | 3,612 | 3,557 | 3,503 | 3,450 |
| Website visits | 418,037 | 312,899 | 351,637 | 393,727 | 372,740 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers