Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers8,7218,6498,5858,4728,393
Facebook likes166,460163,903157,728151,977147,133
YouTube subscribers4747474747
YouTube video views2,5532,5482,5402,5352,534
Pinterest followers5,0455,0114,9444,8784,834
Instagram followers55,46053,52250,96047,89844,985
Google+ followers9189179111,3581,350
LinkedIn followers3,5033,4503,4013,3523,308
Website visits393,727372,740366,390517,290733,791

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers