May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers8,7518,7218,6498,5858,472
Facebook likes167,009166,460163,903157,728151,977
YouTube subscribers4747474747
YouTube video views2,5552,5532,5482,5402,535
Pinterest followers5,0715,0455,0114,9444,878
Instagram followers57,30455,46053,52250,96047,898
Google+ followers9229189179111,358
LinkedIn followers3,5573,5033,4503,4013,352
Website visits351,637393,727372,740366,390517,290

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers