May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers9,4929,3259,2479,1359,047
Facebook likes173,443173,738173,473173,043171,988
YouTube subscribers4344444444
YouTube video views2,6062,5822,5762,5712,570
Pinterest followers5,4015,2875,2615,2195,201
Instagram followers74,18169,47768,91666,40464,664
Google+ followers914921922926926
LinkedIn followers4,5884,3454,2894,0443,913
Website visits326,687358,906399,532423,117491,928

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers