Digital
| May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 8,751 | 8,721 | 8,649 | 8,585 | 8,472 |
| Facebook likes | 167,009 | 166,460 | 163,903 | 157,728 | 151,977 |
| YouTube subscribers | 47 | 47 | 47 | 47 | 47 |
| YouTube video views | 2,555 | 2,553 | 2,548 | 2,540 | 2,535 |
| Pinterest followers | 5,071 | 5,045 | 5,011 | 4,944 | 4,878 |
| Instagram followers | 57,304 | 55,460 | 53,522 | 50,960 | 47,898 |
| Google+ followers | 922 | 918 | 917 | 911 | 1,358 |
| LinkedIn followers | 3,557 | 3,503 | 3,450 | 3,401 | 3,352 |
| Website visits | 351,637 | 393,727 | 372,740 | 366,390 | 517,290 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dover Saddlery and Smith Brothers