20172016201520142013
Gross advertising spending (MM)$1,397.0$1,547.0$1,587.0$1,602.0$1,623.0
Gross advertising spending growth-9.7%-2.5%-0.9%-1.3%4.4%
Vendor allowances (MM)$289.0$394.0$414.0$425.0$457.0
Vendor allowances growth-26.6%-4.8%-2.6%-7.0%6.0%
Net advertising spending (MM)$1,108.0$1,153.0$1,173.0$1,177.0$1,166.0
Net advertising spending growth-3.9%-1.7%-0.3%0.9%3.8%
Net advertising spending % of total revenues4.5%4.5%4.3%4.2%4.2%