20162015201420132012
Gross advertising spending (MM)$1,547.0$1,587.0$1,602.0$1,623.0$1,554.0
Gross advertising spending growth-2.5%-0.9%-1.3%4.4%8.5%
Vendor allowances (MM)$394.0$414.0$425.0$457.0$431.0
Vendor allowances growth-4.8%-2.6%-7.0%6.0%15.9%
Net advertising spending (MM)$1,153.0$1,173.0$1,177.0$1,166.0$1,123.0
Net advertising spending growth-1.7%-0.3%0.9%3.8%5.9%
Net advertising spending % of total revenues4.5%4.3%4.2%4.2%4.1%