Advertising primarily includes product placements in lifestyle and fashion magazines, personal appearances by founder and Creative and Design Chief, Steve Madden, and in-store promotions, and also includes ecommerce sites and social media.

20172016201520142013
Net advertising spending (MM)$19.6$16.0$14.9$13.9$11.5
Net advertising spending growth22.5%7.6%7.4%20.3%17.8%
Net advertising spending % of total revenues1.3%1.1%1.1%1.0%0.9%