Advertising
Advertising primarily includes product placements in lifestyle and fashion magazines, personal appearances by founder and Creative and Design Chief, Steve Madden, and in-store promotions, and also includes ecommerce sites and social media.
| 2016 | 2015 | 2014 | 2013 | 2012 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $16.0 | $14.9 | $13.9 | $11.5 | $9.8 |
| Net advertising spending growth | 7.6% | 7.4% | 20.3% | 17.8% | 33.8% |
| Net advertising spending % of total revenues | 1.1% | 1.1% | 1.0% | 0.9% | 0.8% |