Advertising primarily includes product placements in lifestyle and fashion magazines, personal appearances by founder and Creative and Design Chief, Steve Madden, and in-store promotions, and also includes ecommerce sites and social media.

20162015201420132012
Net advertising spending (MM)$16.0$14.9$13.9$11.5$9.8
Net advertising spending growth7.6%7.4%20.3%17.8%33.8%
Net advertising spending % of total revenues1.1%1.1%1.0%0.9%0.8%