May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers19,86519,37319,30018,84118,631
Facebook likes743,052801,804798,653779,706776,086
YouTube subscribers453428400396392
YouTube video views372,039302,73033,14029,31827,210
Pinterest followers15,30915,10915,06414,94614,849
Instagram followers6,074N/AN/AN/AN/A
LinkedIn followers47,83245,53344,91644,04143,278
Website visits1,898,5172,301,8682,251,9972,915,7961,851,461

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Suvervalu, Save-A-Lot, Cub Foods, Farm Fresh, Hornbacher’s, Shop ’n Save and Shoppers Food & Pharmacy