Advertising includes print through consumer and trade publications, radio and television, digital initiatives including social media and mobile platforms, sponsorship of sporting, musical and special events, as well as athletes and personalities who promote products, and support of various community programs and charities.

20162015201420132012
Gross advertising spending (MM)$732.2$752.7$751.4$729.9$636.9
Gross advertising spending growth-2.7%0.2%2.9%14.6%8.2%
Vendor allowances (MM)$55.8$59.3$60.2$58.6$51.7
Vendor allowances growth-5.9%-1.5%2.7%13.3%6.6%
Net advertising spending (MM)$676.4$693.4$691.2$671.3$585.2
Net advertising spending growth-2.5%0.3%3.0%14.7%8.4%
Net advertising spending % of total revenues5.6%5.8%5.8%6.1%5.6%