Digital
| Aug 31, 2018 | Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | |
|---|---|---|---|---|---|
| Twitter followers | 2,436,737 | 2,427,848 | 2,472,864 | 2,465,363 | 2,431,875 |
| Facebook likes | 49,326,283 | 49,215,470 | 49,158,129 | 49,118,637 | 46,136,882 |
| YouTube subscribers | 749,150 | 735,986 | 723,233 | 711,852 | 676,707 |
| YouTube video views | 351,116,731 | 344,236,748 | 350,697,109 | 345,282,487 | 320,922,124 |
| Pinterest followers | 386,595 | 354,706 | 335,516 | 328,491 | 307,751 |
| Instagram followers | 19,961,673 | 19,443,850 | 18,952,000 | 18,534,622 | 16,399,995 |
| Google+ followers | 518,204 | 519,549 | 520,225 | 520,646 | 523,253 |
| LinkedIn followers | 433,383 | 424,604 | 417,495 | 412,485 | 374,969 |
| Website visits | 18,798,318 | 16,706,034 | 14,060,055 | 13,608,666 | 16,806,970 |
Notes:All social media data was pulled in from the social networks directly; Unique visitors = monthly avg, last 12 months, US only from Compete; includes figures for Vans, Timberland, The North Face, Nautica, 7 for all Mankind, Kipling, Lee, Wrangler, lucy, Splendid, Ella Moss, Jansport, Napapijri, Reef and Eagle Creek