May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers2,465,3632,431,8752,423,4232,390,9702,381,459
Facebook likes49,118,63746,136,88246,020,35445,437,81045,268,274
YouTube subscribers711,852676,707658,727598,070583,230
YouTube video views345,282,487320,922,124321,829,634298,145,042276,112,052
Pinterest followers328,491307,751303,015295,168290,850
Instagram followers18,534,62216,399,99515,915,72214,851,66014,405,785
Google+ followers520,646523,253523,605524,374524,691
LinkedIn followers412,485374,969363,969352,330345,924
Website visits13,608,66616,806,97024,661,77322,620,86017,011,608

Notes:All social media data was pulled in from the social networks directly; Unique visitors = monthly avg, last 12 months, US only from Compete; includes figures for Vans, Timberland, The North Face, Nautica, 7 for all Mankind, Kipling, Lee, Wrangler, lucy, Splendid, Ella Moss, Jansport, Napapijri, Reef and Eagle Creek