Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 2,390,970 | 2,381,459 | 2,358,689 | 2,348,381 | 2,339,784 |
| Facebook likes | 45,437,810 | 45,268,274 | 44,981,330 | 44,798,545 | 44,474,413 |
| YouTube subscribers | 598,070 | 583,230 | 566,015 | 553,655 | 540,464 |
| YouTube video views | 298,145,042 | 276,112,052 | 258,929,166 | 252,927,270 | 249,130,726 |
| Pinterest followers | 295,168 | 290,850 | 281,158 | 276,414 | 272,180 |
| Instagram followers | 14,851,660 | 14,405,785 | 13,630,090 | 13,274,111 | 12,953,785 |
| Google+ followers | 524,374 | 524,691 | 525,820 | 526,361 | 526,719 |
| LinkedIn followers | 352,330 | 345,924 | 334,776 | 329,862 | 324,899 |
| Website visits | 22,620,860 | 17,011,608 | 18,021,589 | 14,799,337 | 14,238,776 |
Notes:All social media data was pulled in from the social networks directly; Unique visitors = monthly avg, last 12 months, US only from Compete; includes figures for Vans, Timberland, The North Face, Nautica, 7 for all Mankind, Kipling, Lee, Wrangler, lucy, Splendid, Ella Moss, Jansport, Napapijri, Reef and Eagle Creek