Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 2,465,363 | 2,431,875 | 2,423,423 | 2,390,970 | 2,381,459 |
| Facebook likes | 49,118,637 | 46,136,882 | 46,020,354 | 45,437,810 | 45,268,274 |
| YouTube subscribers | 711,852 | 676,707 | 658,727 | 598,070 | 583,230 |
| YouTube video views | 345,282,487 | 320,922,124 | 321,829,634 | 298,145,042 | 276,112,052 |
| Pinterest followers | 328,491 | 307,751 | 303,015 | 295,168 | 290,850 |
| Instagram followers | 18,534,622 | 16,399,995 | 15,915,722 | 14,851,660 | 14,405,785 |
| Google+ followers | 520,646 | 523,253 | 523,605 | 524,374 | 524,691 |
| LinkedIn followers | 412,485 | 374,969 | 363,969 | 352,330 | 345,924 |
| Website visits | 13,608,666 | 16,806,970 | 24,661,773 | 22,620,860 | 17,011,608 |
Notes:All social media data was pulled in from the social networks directly; Unique visitors = monthly avg, last 12 months, US only from Compete; includes figures for Vans, Timberland, The North Face, Nautica, 7 for all Mankind, Kipling, Lee, Wrangler, lucy, Splendid, Ella Moss, Jansport, Napapijri, Reef and Eagle Creek