May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,254,6631,226,0481,221,0011,203,9681,197,451
Facebook likes18,045,11617,709,01717,666,78717,478,46817,403,667
YouTube subscribers348,738324,486314,982300,281294,541
YouTube video views117,139,271103,508,899102,373,89892,880,36390,766,380
Pinterest followers139,472124,635121,665117,281114,603
Instagram followers11,561,49510,124,9419,802,4559,171,7988,886,782
Google+ followers12,92713,00213,01213,03013,030
LinkedIn followers144,351126,958119,330114,089111,117
Website visits5,283,4575,460,6236,567,7086,921,6816,058,314

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb