The company has an integrated marketing campaign that includes national cable television advertising, direct mail, print, email, online advertising through targeting search engine marketing, display and video, social media, comparison shopping and affiliate networks.

20162015201420132012
Net advertising spending (MM)$21.8$25.2$27.2$27.4$30.4
Net advertising spending growth-13.3%-7.4%-0.9%-9.7%11.0%
Net advertising spending % of total revenues9.3%11.0%11.6%12.0%12.7%