20162015201420132012
Net advertising spending (MM)$6.9$7.1$5.5$5.7$6.2
Net advertising spending growth-2.9%28.0%-3.7%-7.2%-12.3%
Net advertising spending % of total revenues0.7%0.7%0.6%0.6%0.7%

Notes:Advertising includes television, in-store signage, graphics, online and social media