Most of the company's advertising is developed and placed by Wakefern, which is responsible for all television, radio and major and local newspaper advertisements. Wakefern bills its members using various formulas which allocate advertising costs in accordance with the estimated proportional benefits to each member from such advertising.
|Net advertising spending (MM)||$11.6||$11.1||$11.5||$11.0||$11.0|
|Net advertising spending growth||4.7%||-3.1%||4.1%||0.6%||17.8%|
|Net advertising spending % of total revenues||0.7%||0.7%||0.8%||0.7%||0.8%|