20132012201120102009
Gross advertising spending (MM)$178.7$153.4$128.9$108.0$86.6
Gross advertising spending growth16.5%19.0%19.4%24.7%-4.3%
Vendor allowances (MM)$38.8$35.8$33.0$24.5$19.5
Vendor allowances growth8.4%8.5%34.7%25.6%77.3%
Net advertising spending (MM)$139.9$117.6$95.9$83.5$67.1
Net advertising spending growth19.0%22.6%14.9%24.4%-15.6%
Net advertising spending % of total revenues2.0%1.7%1.6%1.5%1.3%

Notes:Vendor allowances are reimbursement of costs incurred for fixtures used to display and sell suppliers’ products