May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers200,565197,029196,736195,622195,161
Facebook likes2,872,0012,848,9482,837,6722,778,8582,737,252
YouTube subscribers59,61358,03656,36355,71955,749
YouTube video views22,877,58220,327,87019,650,25616,829,58116,780,816
Pinterest followers24,54824,31524,24724,09024,015
Instagram followers426,303408,136403,512391,545383,952
Google+ followers13,22313,41013,42213,42013,422
LinkedIn followers68,06464,01462,84461,05860,026
Website visits8,212,8409,478,75210,614,94411,967,62610,408,455

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb