20172016201520142013
Gross advertising spending (MM)$1,476.0$1,503.0$1,472.0$1,647.0$1,623.0
Gross advertising spending growth-1.8%2.1%-10.6%1.5%0.2%
Vendor allowances (MM)$19.0$38.0$38.0$47.0$75.0
Vendor allowances growth-50.0%0.0%-19.1%-37.3%-67.5%
Net advertising spending (MM)$1,457.0$1,465.0$1,434.0$1,600.0$1,548.0
Net advertising spending growth-0.5%2.2%-10.4%3.4%11.4%
Net advertising spending % of total revenues2.0%2.1%1.9%2.2%2.2%

Notes:Advertising primarily consists of newspaper circulars, internet advertisements and media broadcast