20162015201420132012
Gross advertising spending (MM)$1,503.0$1,472.0$1,647.0$1,623.0$1,620.0
Gross advertising spending growth2.1%-10.6%1.5%0.2%2.0%
Vendor allowances (MM)$38.0$38.0$47.0$75.0$231.0
Vendor allowances growth0.0%-19.1%-37.3%-67.5%0.9%
Net advertising spending (MM)$1,465.0$1,434.0$1,600.0$1,548.0$1,389.0
Net advertising spending growth2.2%-10.4%3.4%11.4%2.1%
Net advertising spending % of total revenues2.1%1.9%2.2%2.2%1.9%

Notes:Advertising primarily consists of newspaper circulars, internet advertisements and media broadcast