Advertising consists of television (national and local), direct mail, newspapers, regional shelter magazines, social media, email and online advertising.

20162015201420132012
Net advertising spending (MM)$31.5$30.2$29.4$29.8$29.8
Net advertising spending growth4.3%2.4%-1.3%0.0%5.7%
Net advertising spending % of total revenues4.0%4.0%3.9%4.1%4.1%