Advertising consists of television (national and local), direct mail, newspapers, regional shelter magazines, social media, email and online advertising.

20172016201520142013
Net advertising spending (MM)$39.7$31.5$30.2$29.4$29.8
Net advertising spending growth16.4%4.3%2.4%-1.3%0.0%
Net advertising spending % of total revenues5.2%4.0%4.0%3.9%4.1%