Advertising consists of television (national and local), direct mail, newspapers, regional shelter magazines, social media, email and online advertising.

20182017201620152014
Net advertising spending (MM)$43.3$39.7$31.5$30.2$29.4
Net advertising spending growth9.1%16.4%4.3%2.4%-1.3%
Net advertising spending % of total revenues5.6%5.2%4.0%4.0%3.9%