20162015201420132012
Net advertising spending (MM)$299.0$302.0$283.6$253.2$250.3
Net advertising spending growth-1.0%6.5%12.0%1.1%6.9%
Net advertising spending % of total revenues7.5%7.4%6.7%6.3%6.6%

Notes:Advertising includes newspaper, magazine, public and media relations, catalogs, online and digital media, visual merchandising (in-store and window displays) and marketing events