20172016201520142013
Net advertising spending (MM)$314.9$299.0$302.0$283.6$253.2
Net advertising spending growth5.3%-1.0%6.5%12.0%1.1%
Net advertising spending % of total revenues7.6%7.5%7.4%6.7%6.3%

Notes:Advertising includes newspaper, magazine, public and media relations, catalogs, online and digital media, visual merchandising (in-store and window displays) and marketing events