20162015201420132012
Gross advertising spending (MM)$955.0$868.0$884.0$865.0$831.0
Gross advertising spending growth10.0%-1.8%2.2%4.1%-1.8%
Vendor allowances (MM)$166.0$129.0$125.0$114.0$85.0
Vendor allowances growth28.7%3.2%9.6%34.1%-9.6%
Net advertising spending (MM)$789.0$739.0$759.0$751.0$746.0
Net advertising spending growth6.8%-2.6%1.1%0.7%-0.8%
Net advertising spending % of total revenues0.8%0.8%0.9%1.0%1.0%

Notes:Primarily radio and television advertising, as well as media placement; vendor allowances consist of rebates earned for the promotion of vendors’ products