20172016201520142013
Gross advertising spending (MM)$995.0$955.0$868.0$884.0$865.0
Gross advertising spending growth4.2%10.0%-1.8%2.2%4.1%
Vendor allowances (MM)$198.0$166.0$129.0$125.0$114.0
Vendor allowances growth19.3%28.7%3.2%9.6%34.1%
Net advertising spending (MM)$797.0$789.0$739.0$759.0$751.0
Net advertising spending growth1.0%6.8%-2.6%1.1%0.7%
Net advertising spending % of total revenues0.8%0.8%0.8%0.9%1.0%

Notes:Primarily radio and television advertising, as well as media placement; vendor allowances consist of rebates earned for the promotion of vendors’ products