20172016201520142013
Net advertising spending (MM)$9.5$6.9$6.5$5.7$6.2
Net advertising spending growth37.7%6.2%14.0%-8.1%113.8%
Net advertising spending % of total revenues2.8%2.1%2.2%2.2%2.7%

Notes:Advertising consists primarily of magazine, internet search, media broadcasts and billboard advertisements