20162015201420132012
Net advertising spending (MM)$6.9$6.5$5.7$6.2$2.9
Net advertising spending growth6.2%14.0%-8.1%113.8%38.1%
Net advertising spending % of total revenues2.1%2.2%2.2%2.7%1.6%

Notes:Advertising consists primarily of magazine, internet search, media broadcasts and billboard advertisements