The company uses a variety of marketing vehicles, including direct mail offers, e-mail communications and in-store promotions, and has recently increased print advertising in key publications. Express is also investing heavily in social media, digital and mobile marketing efforts. Other strategies include a 9,000 square foot LED screen attached to its flagship New York City store in Times Square and loyalty rewards program.

20162015201420132012
Net advertising spending (MM)$113.2$110.5$104.6$85.9$85.8
Net advertising spending growth2.4%5.6%21.8%0.1%3.1%
Net advertising spending % of total revenues5.2%4.7%4.8%3.9%4.0%