The company uses a variety of marketing vehicles, including direct mail offers, e-mail communications and in-store promotions, and has recently increased print advertising in key publications. Express is also investing heavily in social media, digital and mobile marketing efforts. Other strategies include a 9,000 square foot LED screen attached to its flagship New York City store in Times Square and loyalty rewards program.
|Net advertising spending (MM)||$113.2||$110.5||$104.6||$85.9||$85.8|
|Net advertising spending growth||2.4%||5.6%||21.8%||0.1%||3.1%|
|Net advertising spending % of total revenues||5.2%||4.7%||4.8%||3.9%||4.0%|