Advertising includes traditional media such as direct mail, print advertising, cooperative advertising with wholesale partners and outdoor advertising; digital media (email, web) and social media (Facebook, Twitter, Instagram and Pinterest); and public relations with product placement in fashion magazines such as Vogue, Harper’s Bazaar, Elle, W, GQ, Esquire and Vanity Fair.

20162015201420132012
Net advertising spending (MM)$8.2$9.2$7.4$4.9$2.6
Net advertising spending growth-11.1%23.6%52.9%87.5%-28.2%
Net advertising spending % of total revenues3.0%3.0%2.2%1.7%1.1%