Advertising includes promotional events, window and in-store marketing materials, direct mail marketing, internet marketing and lifestyle magazines, as well as public relations.

20172016201520142013
Net advertising spending (MM)$269.1$270.6$176.7$160.1$169.1
Net advertising spending growth-0.6%53.1%10.4%-5.3%107.5%
Net advertising spending % of total revenues4.0%3.9%3.7%3.3%3.6%