Advertising includes promotional events, window and in-store marketing materials, direct mail marketing, internet marketing and lifestyle magazines, as well as public relations.

20162015201420132012
Net advertising spending (MM)$270.6$176.7$160.1$169.1$81.5
Net advertising spending growth53.1%10.4%-5.3%107.5%17.1%
Net advertising spending % of total revenues3.9%3.7%3.3%3.6%2.4%