Advertising includes promotional events, window and in-store marketing materials, direct mail marketing, internet marketing and lifestyle magazines, as well as public relations.

20182017201620152014
Net advertising spending (MM)$265.1$269.1$270.6$176.7$160.1
Net advertising spending growth-1.5%-0.6%53.1%10.4%-5.3%
Net advertising spending % of total revenues4.0%4.0%3.9%3.7%3.3%