The company uses a diverse marketing strategy which includes catalogs, brand partnerships, social media, a loyalty program, community outreach, radio, print and email marketing.

20172016201520142013
Net advertising spending (MM)$12.1$15.4$19.7$15.7$14.1
Net advertising spending growth-21.4%-21.8%25.5%11.3%67.9%
Net advertising spending % of total revenues2.1%2.7%3.6%3.0%2.8%