The company uses a diverse marketing strategy which includes catalogs, brand partnerships, social media, a loyalty program, community outreach, radio, print and email marketing.

20162015201420132012
Net advertising spending (MM)$15.4$19.7$15.7$14.1$8.4
Net advertising spending growth-21.8%25.5%11.3%67.9%27.3%
Net advertising spending % of total revenues2.7%3.6%3.0%2.8%1.8%