Advertising includes radio, store front windows, in-store marketing, internet marketing, the customer loyalty program and direct mail, as well as an increased focus on digital platforms.

20172016201520142013
Net advertising spending (MM)$29.9$26.4$27.9$30.9$33.8
Net advertising spending growth13.3%-5.4%-9.7%-8.6%-8.9%
Net advertising spending % of total revenues1.6%1.5%1.6%1.8%1.9%