Advertising includes radio, store front windows, in-store marketing, internet marketing, the customer loyalty program and direct mail, as well as an increased focus on digital platforms.

20162015201420132012
Net advertising spending (MM)$26.4$27.9$30.9$33.8$37.1
Net advertising spending growth-5.4%-9.7%-8.6%-8.9%-0.8%
Net advertising spending % of total revenues1.5%1.6%1.8%1.9%2.1%