May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers58,61958,46558,45458,04657,931
Facebook likes2,261,1732,212,4112,205,5762,175,5522,160,196
YouTube subscribers685619613597592
YouTube video views2,2011,4991,281911794
Pinterest followers25,54424,68024,51523,97023,702
Instagram followers387,302345,686336,635315,215302,302
Google+ followers910101010
LinkedIn followers65,36561,56460,76957,83556,386
Website visits5,549,7774,831,7259,148,0925,742,5495,785,978

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb