20162015201420132012
Net advertising spending (MM)$103.9$103.6$65.7$41.9$31.4
Net advertising spending growth0.3%57.7%56.8%33.4%14.6%
Net advertising spending % of total revenues2.2%2.4%2.0%1.9%2.4%

Notes:Includes emails, print advertising, catalogs and brochures, and online and social media