20172016201520142013
Net advertising spending (MM)$118.7$103.9$103.6$65.7$41.9
Net advertising spending growth14.2%0.3%57.7%56.8%33.4%
Net advertising spending % of total revenues2.6%2.2%2.4%2.0%1.9%

Notes:Includes emails, print advertising, catalogs and brochures, and online and social media