May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers3,652,8163,648,7253,642,7053,615,7163,606,634
Facebook likes17,856,16417,692,76317,662,27717,424,50717,374,503
YouTube subscribers149,074141,875142,08368,74963,820
YouTube video views100,686,37892,215,23391,780,87454,906,55547,746,067
Pinterest followers223,996221,500220,871219,607219,019
Instagram followers11,791,06011,027,86310,958,56810,708,19710,594,924
Google+ followers526,214527,382527,550527,916528,103
LinkedIn followers274,927238,586234,841224,516219,517
Website visits3,868,0374,511,2925,144,0104,173,8835,077,167

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb